A business.com editor verified this analysis to ensure it meets our standards for accuracy, expertise and integrity. Salesforce Marketing Cloud is easy to navigate and has a user-friendly interface.

IBM is bowing out of mar tech and offloading its marketing cloud assets – for the second time. Competition from the other scaled marketing players was fierce and Big Blue’s heart hasn’t been in it for ...

In 2013, the Indianapolis tech scene scored a massive outcome when Salesforce acquired marketing software maker ExactTarget for $2.5 billion. Five years later, the key leadership behind ExactTarget ...

Like every facet of life, marketing evolves with technology—and nothing typifies recent shifts more aptly than the ongoing cloud revolution. While traditional marketing strategies, such as print ads, ...

With so many variables at play when selecting automation tools, how do you know which ones to prioritize? Here are some key statistics and insights. Marketing automation software industry is ...

The competition marketing software market is expanding rapidly, driven by demand for AI-driven analytics, cloud-native solutions, and compliance with regulatory frameworks. Opportunities lie in ...

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IBM agreed Thursday to shed the remainder of its marketing automation software business in a deal with a New York City-based private equity firm that will yield a new company focused on marketing and ...

To thrive in the new economic reality, independent software vendors should evolve from cloud marketplaces to cloud go-to-market. The Fast Company Executive Board is a private, fee-based network of ...