A product marketing manager is crucial in driving demand for and adoption of a company’s products or services. Operating within a marketing agency or a corporate setting, this role involves close ...

Experienced marketing leader, copywriter, and storyteller. Writing about various topics in the business and education sector. For more information or to read recent articles — visit my website at ...

When reviewing job growth and salary information, it’s important to remember that actual numbers can vary due to many different factors—like years of experience in the role, industry of employment, ...

Marketing professionals can have a variety of roles and responsibilities at an organization. They’re the people who help with the development of a product or service, find the right consumer market to ...

It is important that professionals learn to master the best digital marketing skills. Here are some Must-have Digital ...

The majority of CMOs (60%) will reduce the size of their marketing analytics team in half by 2023 due to failed promised improvements. This comes as Gartner found that marketing analytics is only ...

4. Create a Data-Driven Culture: For marketing analytics to be effective, they need to be part of the organization’s culture.

Students are required to complete a total of 30 credits to complete the MS in Marketing Analytics and Insights degree. View the suggested course sequence for a 1-year full-time student. The purpose of ...