Often divided into primary and secondary research, market research helps businesses identify key factors influencing their market, including the competitive landscape, target audience characteristics, ...

For marketers, research is a foundation for sound decision making. Data that's gathered from research can provide direction for new product development, AI, big data and marketing strategies. Good ...

It's important to conduct marketing research on an ongoing basis in the tourism industry. Initial market studies can show you the state of the industry and how your location, target market and ...

Marketing research is a primary step in marketing a product. Once you identify your target market in terms of demographics such as income, age, family structure and hobbies, you can proceed with ...

Marketing research is now having its own AI moment—but it’s not just about faster surveys or automated analysis.

When firms do marketing research there are a lot of questions they need to ask themselves as well as a few questions they want to make sure they never ask their cliets. Here we go through the three ...

What if tomorrow your best customers were in charge of your business? That’s right: you’re out, they’re in. Your CEO is now the customer whose loyalty card whizzes like a finely oiled European sports ...

Kumar R. Sarangee, Associate Professor of Marketing, presents the essential investigative questions that you should ask yourself when conducting market research. One of the most important and obvious ...

Dialogue AI launched on Friday with $6 million in seed funding and an aim to democratize market research.

Market research has always been an integral part of building a brand. Conducting market research means gathering information and learning more about your target market, establishing potential customer ...

The Importance of Market Research One of the most important and obvious activities for entrepreneurs is market research since it reveals several important things such as who your customers are and ...