The “STRAUSS” logo on MLB helmets during the MLB playoff games has sparked curiosity among fans wondering what is going on.

Fans have again noticed STRAUSS marketing on players' helmets during the MLB postseason. The brand deal runs through 2027. Here's what to know.

As the NL and AL postseason got underway, fans noticed that all the batting helmets had a massive "STRAUSS" ad on both sides. This was a partnership between Major League Baseball and the German ...

Major League Baseball made an equipment change for the 2024 playoffs that wasn't exactly subtle. The league placed ads for the company STRAUSS on the side of all batting helmets once the postseason ...

Why does it say Strauss on MLB helmets? MLB and German workwear brand Strauss agreed to a sponsorship deal ahead of the 2024 postseason, placing the Strauss logo on every helmet d ...

Strauss, a German apparel company, reached a deal with MLB to put its ad on the helmets during the postseason through the 2027 season. The Red Sox and Yankees each had them on their blue helmets for ...

STRAUSS is a German-based apparel company. MLB announced a multi-year partnership with the brand last September that will run through 2027, according to CBS reporting. Earlier this year, it was also ...

Starting next season, the helmet ads will be featured during MLB games in Europe along with postseason contests. All Minor League Baseball games will include the helmet ads as well. The helmet ads are ...