Twenty years ago, we opened our first franchise in the Woodridge neighborhood of Washington, D.C., bringing a concept that ...

Hoping to cultivate a loyal following in your town? While "local" is the buzzword for thriving businesses, many brands stumble when it comes to forging genuine connections in their own backyards. But ...

Here's how AI and local marketing together are helping entrepreneurs compete with and even outperform big brands.

Restaurant companies are shifting their marketing resources back to the local level. At least some of them are. “We’re going back old school and bringing on a local store marketing plan. It’s just ...

Content marketing, particularly of the digital variety, has become an increasingly popular item in modern marketers’ toolboxes. While many larger organizations have been quick to embrace content ...

Multi-location brands should have a built-in advantage in local markets. Their scale brings name recognition, buying power and operational precision. Centralized oversight helps ensure brand ...

This post was sponsored by SOCi. The opinions expressed in this article are the sponsor’s own. As a marketer, you may feel like the ground is shifting under your feet with so many changes in the world ...

For the third consecutive year, McDonald’s Singapore has taken home the coveted ‘Marketer of the Year’ title at the 13th ...