It’s one of the odder campaigns to hit television in recent memory, but it is memorable. The “LiMu Emu and Doug” efforts from Liberty Mutual Insurance put it on the map in one of the most competitive ...

It took me quite a long time for it to suddenly dawn on me that the emu in the Liberty Mutual Insurance commercials is supposed to rhyme with “LiMu,” a shorthand version of Liberty Mutual whose ...

You have questions. I have some answers. Q: Is the emu in that insurance commercial real or CGI? A: The "LiMu Emu," featured in ads for Liberty Mutual Insurance, has been a big hit for the company, ...

A previous version of this article misspelled the first name of Hoffman's wife, Jaime Kowal. What does a temporarily unemployed actor who moved from Los Angeles to Vermont in time to sequester during ...

The “LiMu Emu” origin story is the latest chapter in a growing effort from an auto insurance specialist that’s clamored its way to the top of the Spot Ten Cable report, based on spot plays — a sign ...

What does a temporarily unemployed actor who moved from Los Angeles to Vermont in time to sequester during a pandemic do with his newfound spare time? He creates a web series about George Washington ...

Finding a spokesanimal can be easier for some insurance companies than it is for others. The execs at Geico, of course, essentially had a certain lizard spelled out for them the moment they shrunk the ...