BUFFALO, N.Y. – You’ve probably seen a Likert Scale even if you don’t know the ubiquitous measurement tool by name. In its traditional form, a researcher presents a statement followed by five response ...
Journal of Consumer Research, Vol. 40, No. 2 (August 2013), pp. 368-381 (14 pages) Surveys in the social sciences often employ rating scales anchored by response category labels such as “strongly (dis ...
The Purdue Instructor Course Evaluation Service (PICES) is a course and instructor appraisal service. PICES provides a structured, computer-assisted method for easily generating and scoring ...
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