One of the widely-used brands in India, Lifebuoy has a market share of more than 50 per cent, selling two million soap bars daily. The reformulated soap has dispensed with its traditional perfume ...

Soap brand Lifebuoy has launched an initiative across markets in South and South East Asia to help impacted communities ahead of one of the worst monsoons in recent history. Lifebuoy’s telehealth ...

Lifebuoy, the soap brand owned by Hindustan Unilever, targeted the people most at risk of infections preventable by good hand hygiene to increase sales in rural India. Lifebuoy, India's number-one ...

Lifebuoy, a brand that was founded 126 years ago by Unilever founder William Lever in order to halt the virulent spread of Cholera in England, has found fresh purpose during the current pandemic ...

Soap brand Lifebuoy partnered with food-delivery app Swiggy to build relevance for Lifebuoy hand wash and bring about behavioural change in India by encouraging customers to wash their hands before ...

DUBLIN--(BUSINESS WIRE)--Research and Markets has announced the addition of the "India Hand Hygiene Market Overview" report to their offering. According to India Hand Hygiene Market Overview, the ...

Lifebuoy has been always been known for making some of the most creative ads in its effort to increase the usage of washing hands with soap. They also say that their efforts have bore fruits after ...

MUMBAI: Lowe Lintas and Partners India‘s campaign for ‘Lifebuoy Super-Fast Handwash‘ was declared the 2012 Global Effies Bronze winner at New York. The Global Effies had called for entries of globally ...

The 'Superfast Handwash’ campaign by Lowe Lintas and Partners India for Unilever's Lifebuoy handwash, has won a Bronze Global Effie for 2012. Winners of the Effie 2012 awards were declared in New York ...

Roula Khalaf, Editor of the FT, selects her favourite stories in this weekly newsletter. What to do if consumer needs change and the demand for your star product evaporates? Economic Darwinists would ...