Learfield IMG College, the dominant force in college sports licensing and media rights, is partnering with video game publisher Electronic Arts to launch what they say will be the largest ...

The University of Nebraska announced in March that it would bring its multimedia rights operations in-house after having Learfield IMG College license the properties for the past 15 years. The move ...

Learfield, one of the college sports industry’s leaders in broadcasting, is being acquired by private equity firm TPG, according to a report from Ben Portnoy of the Sports Business Journal. The sale ...

Learfield IMG College, the multimedia conglomerate that spent big over the last decade to buy up radio, marketing and sponsorship rights for top athletics programs, quietly approached several schools ...

SEATTLE (April 22, 2025) – Washington Athletics and Learfield's Huskies Sports Properties announced a long-term partnership renewal, keeping the national leader in multimedia rights as the ...

FARGO — The right to broadcast North Dakota State's football and basketball games on television and radio is under negotiation, but no matter which local entities win those fights, it's already ...

Learfield IMG College, the multimedia conglomerate that spent big over the past decade to buy up radio, marketing and sponsorship rights for top athletics programs, quietly approached several schools ...

Last week, the Antitrust Division of the Department of Justice (“DOJ”) announced a proposed settlement in its lawsuit against leading college sports multimedia rights provider Learfield IMG College.

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