Lego just introduced a Smart Brick toy that opens up a whole new world of play possibilities for brickheads. But what is it?

A brother and sister duo from Milwaukee's north side proved themselves to be among the best LEGO builders in the country when they made it to the finals of "LEGO Masters" Season 4 in 2023. Afterwards, Paul Wellington returned to work at the Cincinnati ...

Syracuse, N.Y. — The Lego store opens for business today at Destiny USA. It’s located near Build-A-Bear Workshop on the second level of the mall’s Macy’s wing. The store offers an "immersive" Lego experience with a variety of products, hands-on ...

"Lego sets resonate with adults because they support creativity, well-being and self-expression in ways that fit naturally into adult life," Genevieve Cruz, head of adult consumer group and franchises for Lego, told USA TODAY by email.

Lego Masters is Fox’s new, family-friendly competition show built around the beloved brick building toy line. The feel-good series puts the impressive imaginations of its competitors on full display as the teams of two compete to earn the title of Lego ...

Syracuse, N.Y. — A Lego store will open this fall at Destiny USA in Syracuse. The location will offer an “immersive” Lego experience with a variety of products, hands-on building and play, promotions and events. It’ll have a “pick and build wall ...

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Discover What’s Streaming On: From out of the toy box and onto the TV, Fox’s new reality show Lego Masters showcases the beloved building bricks in a whole new light. The reality competition show pits pairs of aspiring master builders against each ...

We do enjoy a Lego car at TopGear.com, whether it’s a fiendishly complex Bugatti Chiron with a functioning W16 engine, or even a life-size McLaren 720S. Thing is, they’re a bit unwieldly. Difficult for us to push along the office floor making vroom and ...

The Lego Group unveiled its new SMART Play bricks at CES, the first building sets, featuring Star Wars, are expected to launch in March.