Even your Legos are going through a technological revolution. The toy company unveiled its “most significant evolution” in 50 ...

The new sensor-packed Smart Play Brick will land this spring as part of a special Star Wars collection. The update adds ...

When a manufacturer outside the tech sphere announces something “smart,” it’s usually a poorly executed gimmick (see: the ...

We’ve featured Jon Lazar’s excellent customised Lego Friends Dolls before, but he’s back, and it’s not just Superheroines getting the treatment this time – a veritable gamut of Pop culture heroes have ...

Lego recently unveiled one of its major technological shifts at CES 2026, marking a new bold step into the future with Lego ...

With much anticipation from LEGO lovers, the Danish company launched their new "Friends" line last December targeted at young girls. Now, these five cute mini-dolls are at the center of the latest ...

The LEGO Group says it will introduce a new “SMART Play" system in 2026 designed to make brick-built creations respond to how ...

LEGO announced the ‘Smart Brick’ at its first-ever CES event. When people talk about CES, they’re usually talking about the ...

Lego’s ‘Friends’ dolls are a popular, if problematic, piece of gendered merchandising – but in the hands of creative Lego fans they can become something much cooler. We’ve had Lego Superfriends, and ...