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Lego announces smart brick

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 · 3d · on MSN
How Lego designed its new interactive Smart Brick
The new Smart Play system centers around a new Lego Smart Brick that can play sounds, light up, and interact with other bricks.

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 · 17h · on MSN
Lego's high-tech Smart Brick is dividing its adult fanbase
 · 3d · on MSN
Lego unveils new SMART Brick at CES 2026. Here's where to purchase.
Marketing Dive
1d

Why Lego turned the Sphere into the Death Star to showcase innovation

Crafted in partnership with Disney and Lucasfilm, the interactive activation at CES promoted the launch of Lego’s new Smart ...
1don MSN

How the Sphere Morphed Into an Interactive Lego Death Star

Lego and Lucasfilm turned the Las Vegas landmark into the Death Star, letting visitors get into a full-size Lego X-Wing to ...
1don MSN

Lego, Disney And Lucasfilm Team For Live Video Game Played On Outside Of Sphere During CES

The Lego Group, Disney Consumer Products and Lucasfilm joined forces for a live Star Wars video game played on the outside of ...

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