LEGO: hoping to build on profits, brand awareness and user's fun. LEGO, the construction toy brand based in Iver near Maidenhead, has launched its first ever marketing campaign that focuses fully on ...

John Lewis hopes it will be a “fun new way” to extend the shelf life of its Christmas campaign, which launched earlier this month. Bright Bricks, the professional Lego building company, recreated five ...

In the first advert, Chase McCain is seen piloting a helicopter, hanging from chickens and even riding the bones of a Tyrannosaurus rex. Boasting 100 vehicles, antagonist Rex Fury is shown escaping ...

Since everything is less than awesome right now, Lego is requesting that online ads are pulled for all its police and fire-related toys. As first reported by toy industry trade magazine The Toybook ...

Add Yahoo as a preferred source to see more of our stories on Google. When you buy through links on our articles, Future and its syndication partners may earn a commission. Credit: Lego The first ...