How Kraft Heinz lost its lock on mac and cheese—and American shoppers

Buzzy upstarts and supermarket knockoffs have eaten into the market share of the leading brand. Years of cost cutting, ...

How Kraft Heinz lost its edge in the mac and cheese aisle — and the brand cooking up competition

Kraft Heinz has long been America’s go-to when it comes to mac and cheese. But that dominance is starting to crack. The ...