How Kraft Heinz lost its edge in the mac and cheese aisle — and the brand cooking up competition

Kraft Heinz has long been America’s go-to when it comes to mac and cheese. But that dominance is starting to crack. The ...

How Kraft Heinz lost its lock on mac and cheese—and American shoppers

Buzzy upstarts and supermarket knockoffs have eaten into the market share of the leading brand. Years of cost cutting, ...
Yahoo

I Tried Kraft’s Controversial Mac & Cheese Flavor Everyone’s Talking About, and I Get Why It’s Guaranteed to Sell Out

There’s a brand-new Kraft macaroni and cheese hitting shelves this month, and it couldn’t be more ripe for the season. The brand has been on a roll lately, releasing a Hot Honey in September and ...
MassLive

I ate Kraft Apple Pie Mac & Cheese so you don’t have to

I was worried the new Kraft Apple Pie Mac & Cheese would taste bad. The reality was even worse. It was bad and boring. It tastes like eating underflavored mac & cheese out of a bowl that was used for ...
MediaPost

Kraft Mac & Cheese Declares 'Mac Friday' With John Mulaney

Kraft Mac & Cheese is launching "Best Thing Ever,” a new campaign platform designed to celebrate the beloved blue boxes. Voiced by actor John Mulaney, the multipart effort includes “Mac Friday.” But ...