According to Kellogg, the launch will invigorate the muesli sector, which suffers from the perception that muesli is “dusty and tasteless”. “We want to bring new people into the category. And, we ...
Kellogg is to discontinue its Nature’s Pleasure muesli range in the UK just a year after the product was launched. The premium baked muesli brand was introduced into the UK market in February 2009 in ...
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