Selling is a numbers game, and all sales organizations keep track of certain sets of numbers. It is easy to obsess over the obvious numbers like monthly or quarterly revenue or close rates.

Key Performance Indicators are quantifiable values that help you understand how well your company is achieving its business objectives. Most of them compare a company's progress toward reaching its ...

Key Performance Indicators are a series of measurements of how a business is progressing in the medium and long term. Operational managers use these indicators to find out how they are performing and ...

Understanding which Key Performance Indicators are important in your business is a good start. To make good use of your new understanding of KPI's you must know what the drivers are for those KPI's.

What KPIs do you as a marketer use? Probably revenue- and conversions-based, right? There is more to it than just that. Tom Cruise’s “Jerry Maguire” sports agent movie character famously shared a ...

When it comes to analyzing the performance of your website, there is a seemingly endless (well, at least a few hundred) list of factors to consider. Faced with so many analytics options, how do you ...