The Two Horses logo was devised to showcase the toughness of the pants as two horses try to rip the jeans apart. Strauss also felt that this logo would resonate on an international level with the ...

According to Encyclopedia Brittanica’s site, the pocket isn’t just timeless ― it was originally created by Levi Strauss and Jacob Davis to hold watches. Though their jeans were patented in ...

A German immigrant named Levi Strauss founded his company in San Francisco in 1853, he sold dry goods at first before Levi and tailor Jacob Davis invented and sold denim jeans meant for workers, such ...