These days, more and more app developers are eschewing the pay-to-download business model in favor of making money from their creations in other ways. This is particularly true on Android, where users ...

Google is offering mobile marketers new interstitial ad designs after adding full screen app install and text ads. Marketers can purchase the ads on AdMob via AdWords and through the DoubleClick Ad ...

AdMob’s new app-level setting offers more control over ad experience and performance, though the default opt-in signals. AdMob is rolling out a new app-level setting that controls high-engagement ads ...

Google is testing header bidding – again. But this time it’s for in-app demand. On Thursday, Google announced the kickoff of a beta test to blow up the waterfall mediation model within its mobile ad ...

This article was written by Božo Janković, head of ad monetisation at GameBiz Consulting and was first shared here. Fifteen years ago, in-app purchases were introduced to mobile games, and ...

Mobile ad network AdMob, which was recently acquired by Google Inc., has launched an interactive video ad unit for Apple's iPhone. The new video ad units bring interactivity to mobile video ...