With the holiday buying season heating up, a large number of online retailers have shifted their marketing focus away from television and print ads in favor of targeted online marketing programs and ...
Video game players face a plethora of ads in games, from billboards on virtual streets to soft drink machines. Now the industry has a new target in mind--video game spectators. As the video game ...
The whole IT industry has high hopes for mobile advertising, but it’s still in its infancy and has many hurdles to overcome before it can deliver on lofty promises of billion dollar revenues, ...
Digital marketing includes all internet-based marketing strategies that help you reach your target audience and drive revenue goals. It’s hard to exist on the internet without seeing or interacting ...
[Editor’s note: It’s no secret that online advertising is starting to slow down in response to the economic slump. Display ads, the meat and potatoes for companies like Yahoo, have been hit especially ...
Since leaving Time Warner in 2002 after the AOL merger, Pittman founded an investment firm, the Pilot Group. His media career has also included stints as COO of America Online, CEO at Century 21, CEO ...
Lagging far behind Yahoo! and Internet leader Google, Microsoft is making a big push to attract more online advertising. Microsoft, the world's largest software company, wants to become the world's ...
When reviewing job growth and salary information, it’s important to remember that actual numbers can vary due to many different factors—like years of experience in the role, industry of employment, ...