Journal of Management Information Systems, Vol. 30, No. 4, Neuroscience in Information Systems Research (Spring 2014), pp. 151-178 (28 pages) This study examines two types of information commonly used ...

Researchers show what happens in the human brain when we try to influence other people or when we ourselves are influenced by others. When people change their opinion after they have received ...

Researchers have characterized brain activity that occurs when we are socially influenced to change our minds. The study shows how the brain distinguishes between different types of social conformity ...

Imagine you are in a small town, away on business and are starting to get hungry. You notice there are two restaurants in the town square: One has two cars in the parking lot — you are guessing a ...

A letter to the editor published in the Journal on Dec. 2 illustrated that Republicans that support Donald Trump have replaced honesty and morality with normative and informational social influences.