Most of us know that the Federal Trade Commission (FTC) Guides Concerning the Use of Endorsement and Testimonials in Advertising (the Guides) were updated in June 2023. While the Guides aren’t law, ...

If you are working in influencer marketing, you must have heard of the new buzzword: AI influencers. AI influencers, also known as virtual influencers, are quickly becoming one of the most ...

An Instagram account featuring a lifestyle influencer has triggered discussion online after netizens realised the person behind the profile does not exist.

The virtual influencer market hit $6 billion in 2026 and is growing 26% annually. Top AI creators like Lu do Magalu earn ...

Virtual influencers are early indicators of a much deeper structural shift, one already reshaping how power, culture, and identity work in a connected world. The technology driving this will only ...

For a preview of how AI will collide with creative industries, look to advertising. Amazon, Google, and Meta have all started encouraging advertisers to use AI tools to generate ad copy and imagery, ...

Though venture capitalists continue to invest in brands backed by human influencers, some brands and retailers are turning to virtual influencers to sway consumers, according to a PitchBook report.

AI or virtual influencers are synthetic creators, pure bot material that look impossibly human, that have evolved into commercially viable media assets. They ...

The creator economy is made up of about 207 million creators worldwide, and this sector is predicted to grow 22.5% annually until it reaches $528.39 billion by 2030. Brands and retailers are investing ...

Virtual influencers (VIs) are computer‐generated personas, often driven by artificial intelligence, deployed by brands and agencies to engage consumers across social platforms. Ranging from highly ...