McCann, VML, Adam & Eve\TBWA, VCCP, and AMV BBDO are competing for the Swedish furniture giant’s creative business ...

Ikea customers have a problem: “design paralysis.” They have a hard time envisioning how to fix their living space. Which is why Ikea’s marketing team two years ago dreamed up the “Ikea Home Tour”– a ...

IKEA is coming to London's Oxford Street, and it's made its presence known via its iconic giant blue tote bag, which is covering the scaffolding on its new site. It certainly beats the usual 'coming ...

CENTENNIAL, Colo. (CBS4)-IKEA finally opened its doors Wednesday morning to lines of excited customers. The Swedish furniture store has a following for affordable, stylish furniture that customers ...

The award recognises advertisers who have distinguished themselves for inspiring innovative marketing of their products, embracing and encouraging creative work produced by their agencies. Ikea won ...

Ikea has tapped Linus Karlsson as chief creative officer (CCO), a newly formed position that spans design, product development and marketing and communications, according to a company announcement.

Forbes contributors publish independent expert analyses and insights. I am an advertising veteran and current CEO of Ideasicle.com. I give Ikea credit for having a brand idea, taking chances with ...

IKEA, the Swedish home furnishings retailer, takes its name from the first initials of its founder — Ingvar Kamprad — and the first letters of Kamprad’s native farm and village — Elmtaryd and ...

IKEA has a great reputation in the advertising world for doing bold, very creative, highly strategic work. But a new film from the brand proves that sometimes when you swing for the fences you strike ...