On the stage at The Drum Live this week, a panel of experts on marketing humor broke down the (serious!) commercial case for funny work.

The snack brand's new campaign, "Cravings Can Happen Anywhere," leans into absurd humor to highlight how hunger for the ...

From Snickers’ You’re Not You When You’re Hungry 2010 spot with Betty White to Wendy’s Where’s the Beef 1984 spot, Super Bowl commercials are known to be the funniest of all time. So why aren’t ...

Humor doesn’t just sell—it sells well, and that’s no joke. There are any number of stats to validate it. Research from Oracle indicates that 90% of consumers are more likely to recall a product or ...

Answer: Actually, as you'd expect, people really like humorous ads. But, they have proven more appropriate in ads for products that people are not really involved in (that is, products that they don't ...

Dove adopted a different approach to make a splash around the hotly anticipated 50th anniversary special for “SNL,” which was watched by nearly 15 million viewers across Peacock and NBC. The marketer, ...

Twix recently released a humorous ad promoting its twin-fingered chocolate sweet treat, but some stuffy viewers failed to see the funny side. As a result, the playful ad was swiftly banned by the ...

Saudi Arabia’s National Day ad is winning global attention by breaking stereotypes through humor and vivid storytelling. It ...

Richard Shotton, author of behavioural science books The Choice Factory and Hacking The Human Mind published an article this ...

Apple's recent advertising campaign in China has taken a playful twist to highlight the security features of its iPhones. After partnering with a famous comedian, Apple released humorous video ads ...