Many brands fail to craft these omnichannel experiences based on their most important commodity: humans. The experiences customers have with brands involve many digital elements, including everything ...

As companies try to attract broader, more diverse talent pools, human-centered design could be key. Human-centered design doesn’t start with the product. It starts with the workplace 'You have to work ...

‘You have to work closely with people and understand their experiences and their stories so you don’t exploit their empathy, but instead meet them where they’re at.’ Human-centered design has ...

As human-centric design continues to sweep throughout all levels of government in the United States, experts say practitioners must not lose sight of its core values, or risk damaging the movement.

Amy Schwartz knows that product design isn’t just about making things look pretty. A trained cognitive psychologist, Schwartz said product design is about making devices usable and human-centered. But ...

Recognized at the 2025 MUSE Design Awards, the project seeks to unify fragmented warehouse tasks into a single mobile ...

The earliest stages of ideation can be both the most exciting and the most challenging part of the design process. Ideas flow ...

Many medical devices are not perfect for people to use, emphasizing the complexity of designing devices on a desktop. The use of virtual reality offers a more ergonomically appropriate solution for ...

The life of a college student is often a tumbling tower of academic workloads balanced precariously with battles against financial burdens and social obligations. It is no secret that college students ...

HOK’s design focus is not only on reducing building emissions, but also the environmental impact of materials and the health of building occupants. The firm's regenerative design studio also explores ...

Join us at noon on Friday, October 13, as David Grandy, VP in the Office of Transformation at Kaiser Permanente, joins us in the college to lead Grand Rounds. This event is free for all WMU students, ...