What is the best way to frame human behavior? According to the unified theory of psychology 1, we can think of human beings as: (a) animals engaged in “behavioral investments” who are also (b) ...

Algorithms that accurately reflect the behavior of road users -- vital for the safe roll out of driverless vehicles -- are still not available, warn scientists. They say there is 'formidable ...

Our behavior seems to be built by evolution, and it's sometimes paradoxical. To borrow from the hard sciences, our behavior exhibits complementarity. We are largely felicitous to our family and ...

Behavioral science describes the study of human behavior through the use of systematic experimentation and observation. Behavioral scientists study when and why individuals engage in specific ...

The Reinforcement Theory, with its nuanced understanding of human behavior, offers leaders a structured approach to drive desired behaviors, invigorate teams, and sculpt an organizational culture that ...

University of Kansas researcher Folashade Agusto trained as an applied mathematician, though today she's an associate ...

Media Psychology is an important and growing specialty in psychology. Fundamental theories in general psychology are essential in forming the necessary foundation for the professional practice of ...

Forbes contributors publish independent expert analyses and insights. Startup founder in retail tech. The mystery of the human condition has puzzled poets and writers for millennia, yet modern ...