For women over 40, foundation can be a tricky beauty tool. While it’s tempting to layer on more coverage to hide wrinkles, Cristina Pignataro, a makeup artist with over 25 years of experience, warns ...

Deep-set wrinkles can be tricky to conceal, especially as foundation tends to settle into fine lines, making them more noticeable. However, the right makeup techniques and products can work wonders in ...

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. Any time we find out a celebrity uses a quality, affordable ...

Founder of VEXA Beauty, Sabah Karimi, agrees that “once you’re over 50, the focus of your make-up should shift from heavy coverage to creating a smooth surface […] Lightweight, buildable formulas work ...