Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Branding and product marketing are among the most frequently used terms in marketing. While ...

When it comes to launching a product, finding ways to stand out from the competition is essential. For many e-commerce platforms, differentiation comes from finding elements that make your product ...

Utilizing market research to inform decision-making begins with clearly identifying the objective: What specific goal am I ...

I am the Vice President of Product Marketing for ThroughPut Inc., an AI-Powered Supply Chain Software Company based in the U.S. and Germany. Marketing a company is a critical part of raising brand ...

Want smarter insights in your inbox? Sign up for our weekly newsletters to get only what matters to enterprise AI, data, and security leaders. Subscribe Now Business success depends not only on ...

You can't market your products effectively until you know who needs them. Take these steps to determine your ideal clients. Imagine you’re blindfolded in an archery contest. How likely are you to hit ...

One of the main questions for anyone responsible for a company's marketing strategy is how to manage multiple products (or services) for the future as well as maximize product opportunities in the ...

Ann Bordetsky (NEA), and Murali Joshi (ICONIQ) share actionable strategies for finding product-market fit at TechCrunch ...

Sequoia Capital is one of the best-performing venture firms in Silicon Valley, thanks to bets on companies including Apple, Cisco, Google, Instagram, and Stripe. When Sequoia started Arc, an ...