Pharma companies used to pitch their drugs to healthcare providers from two separate departments: medical and marketing. They still do, but thanks to changing technologies over the past few years, the ...

The industry is buzzing about AI agents that could automate this work. But here’s what most companies miss: You can’t hand ...

Define Ventures’ new report provides a clear framework for how enterprise healthcare, particularly Big Pharma, is transitioning from AI exploration to execution. It focuses on core categories, ...

While the adoption of generative AI-driven tools in industries like banking, retail, and manufacturing is occurring rapidly, the pharmaceutical industry is still playing catch-up. There are a few ...

This piece is the first in a series exploring the foundational players in the U.S. healthcare system: payers, providers, policymakers, and the pharmaceutical industry. Ever since Bill and Hillary ...

How integrated pharmaceutical manufacturing helps CDMOs simplify scale-up, reduce complexity, and move from raw materials to finished dosage forms faster.

If only 13% of consumers strongly believe brands provide accurate information, how do pharma companies connect with increasingly discerning patients and healthcare professionals? That’s a key ...