Bluetooth beacons can be a powerful tool for customer engagement. The 2015 holiday season saw retailers experimenting with this kind of proximity marketing, and 2016 is looking like it will see the ...
As consumers increasingly rely on mobile devices, businesses are turning to digital marketing strategies that include mobile marketing, social media campaigns, mobile-optimized SEO and more. A newer ...
One of the most intriguing technologies of 2013 was Apple’s iBeacons protocol in iOS 7, for Bluetooth Low Energy-based transponders known as beacons. Two years later, beacons are of very high interest ...
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