Google’s latest move forces SEOs to rethink how they measure success. Here’s what you should be focusing on now.

I am seeing a lot of renewed chatter within the SEO industry of a possible unconfirmed Google search ranking update touching ...

The one thing that hasn’t changed is this: Your organic traffic is directly tied to your search engine ranking positions (SERPs). If your keywords rank at or near the top of Google’s search ...

Google AI Overviews are contributing to the organic decline. But paid ad CTRs are down with or without AI Overviews shown.

SeerInteractive conducted a study and found that paid and organic search results on Google are being impacted by AI Overviews and that AI Overviews are impacting click-through of Google searches a lot ...