Google ad technology under fire: What the Justice Department wants a judge to do

The Justice Department is pushing a federal judge to force Google to sell its AdX advertising exchange and overhaul its ad ...
TechCrunch

Google is bringing ads to AI Mode

Google on Wednesday detailed its plans to bring ads to AI Mode, the company’s AI-powered experience in Google Search. Ads may appear “where relevant” below and “integrated into” AI Mode responses as ...
adexchanger

Google Search Ads 360 Adds Criteo As First On-Site Retail Media Supply Partner

Retail media can make for strange bedfellows. And none perhaps are so strange a pair as Google and Criteo. But there you have it. On Wednesday, Criteo announced a partnership with Google Search Ads ...
Search Engine Land

Google Ads adds loyalty features to boost shopper retention

Google is baking loyalty perks into ads and listings, letting retailers turn member benefits into higher clicks and longer-term value. Google is rolling out new loyalty integrations across Google Ads ...
Mashable

More advertisements are coming to Google AI Mode, report says

Google is pushing advertisers to buy ads in AI mode, according to a report from AdAge. The publication caught onto slides from Google pitching AI Mode ads to potential buyers. "Be part of our most ...