Google is rolling out new tools in Google Ads designed to unify web and app advertising, making it easier for marketers to deliver consistent customer journeys and measure performance across platforms ...

Google on Wednesday detailed its plans to bring ads to AI Mode, the company’s AI-powered experience in Google Search. Ads may appear “where relevant” below and “integrated into” AI Mode responses as ...

Google’s long-teased Asset Studio, first announced at Google Marketing Live in May, has now surfaced in accounts. How it works. Asset Studio appears under Tools > Asset Studio and gives advertisers ...

A federal court began hearing testimony to decide what penalties the company should face for unlawful practices in its ...

Google made the case Monday to a Virginia judge that it should be permitted to hold onto several key portions of its advertising technology ecosystem, just weeks after avoiding a breakup of its ...