A senior Google executive says the company is "not ruling out" ads in its Gemini AI app — a notable reversal from denials made just months ago.

WIRED spoke with Nick Fox, Google’s SVP of knowledge and information, about how AI is changing the company’s advertising business.

These opportunities have been around for a while, but the general population turns to ChatGPT when they’re looking for a ...

Google Search Ad audits must now rebuild the visibility automation removed. Here's how. (A response to Google’s Ads Decoded ...

Google is enrolling advertisers in an AI voice-over program that will automatically narrate their video ads — unless they opt out by March 20.

Think retargeting in Google Ads is just banner ads? The real takeaway: your first-party data now powers AI performance — so use it.

Google is making a bigger push into the booming retail media business through a tie-up with Criteo, according to a press release. This is the search giant’s first partnership focused on onsite retail ...