As a Google Partner agency, we get asked if it’s worth running a Google AdWords campaign for B2B companies. My answer is always yes, but do so with caution. A B2B search advertising campaign is ...

Mobile searches have increased by 400 percent over the last three years. If you are not advertising on mobile, you are missing out on potential customers. Google Adwords remains the biggest search ...

In their book Ultimate Guide to Google AdWords, online advertising and Google AdWords experts Perry Marshall, Mike Rhodes and Bryan Todd offer information thatwill help you get more clicks from Google ...

A Search Engine Watch Forums member asks if there is any effect of two similar campaigns placed in a single Google AdWords account. The user asks: I have heard that if I place two similar campaigns, ...

The following excerpt is from Perry Marshall's book Ultimate Guide to Local Business Marketing. Buy it now from Amazon | Barnes & Noble | iTunes or click here to buy it directly from us and SAVE 60% ...

It happens all too often. You get turned on to the wonders of advertising through Google AdWords, only to have a hastily organized campaign run up thousands of dollars worth of clicks. You have no ...

How much is a paid-search click worth? How much of the company's budget is wasted per month? Search marketers at small and mid-size companies can now find answers through a new tool from WordStream ...

Putting together a Google AdWords campaign, a question you need to ask yourself is: have you looked at your SEO? SEO (search engine optimization) impacts your ranking and visibility in the search ...

Google unveiled Tuesday its vision for AdWords and Analytics -- completely rebuilt for a mobile-first world. The company announced several significant changes that will give advertisers more insight ...

In a move that counters Google's successful advertising programs, Microsoft's MSN unit on Monday launched its own paid-search advertising program in France and said it plans to begin testing the ...

Tomorrow, April 27, 2022, Google will officially sunset the old Google AdWords API. Google has given us a year lead time with this notice, and the day is coming tomorrow where the AdWords API will ...