The following excerpt is from Perry Marshall's book Ultimate Guide to Local Business Marketing. Buy it now from Amazon | Barnes & Noble | iTunes or click here to buy it directly from us and SAVE 60% ...

Google Ads is celebrating its 25th birthday/anniversary today. Yes, Google launched AdWords 25 years ago today in 2000. In 2018, Google renamed AdWords to Google Ads and the ad labels and technology ...

Twenty-five years ago, Google launched a modest advertising product that would evolve into one of the most influential tools in digital marketing. Back then, it was called Google AdWords; today, it is ...

Search marketing company NetElixir has launched a paid-search recommendation engine for agencies that company executives say reduces the time to less than an hour per week to manage dozens of accounts ...

Five years ago, pay-per-click (PPC) advertising more or less did what it said on the tin: you paid for each click. The principle was the more money you chucked at it, the more clicks you got and the ...

A federal judge in San Francisco presiding over a human rights lawsuit against Chevron by a Nigerian protester has ordered the oil company to stop running a Google AdWords campaign directing Web users ...

With the introduction of its ‘enhanced campaigns’ Google is moving towards understanding the context of a search, rather than targeting by device and keyword. Google ads are now targeted by situation, ...

Google announced a number of updates to Google Ads at Think Retail yesterday, including the global rollout of AI Max for Search campaigns, new Google Merchant Center features, AI updates to Asset ...