If you’re still building Google Ads around keywords, you’re behind. Here's what that means for eligibility, structure, and PPC strategy. Most PPC teams still build campaigns the same way: pull a ...

Google is porting its Dynamic Search Ads (DSA) system, which automatically generates Search ads based on the content of an advertiser’s webpage rather than preset keywords, into AI Max, its AI-powered ...

The $2.2 billion acquisition forces rival agency networks to stick with a data partner now owned by a competitor, or find alternatives that may not exist at scale.

WebFX reports indicate that Local Pack dominates home services searches, appearing in 98% of queries, while Local Services Ads and Google Ads are less consistent.

Mastering the search term report can dramatically improve targeting, cut wasted spend, and reveal what real customers are searching for. You might think you’ve mastered the Google Ads search terms ...

The average Google Ads benchmarks in 2026 are a 3% to 5% search CTR, a $2 to $4 search CPC, a 3% to 5% conversion rate, and a $50 to $80 CPA. These Google Ads metrics benchmarks give you a practical ...

Most PPC teams still build campaigns the same way: pull a keyword list, set match types, and organize ad groups around search terms. It’s muscle memory. But Google’s auction no longer works that way.