Google on Wednesday detailed its plans to bring ads to AI Mode, the company’s AI-powered experience in Google Search. Ads may appear “where relevant” below and “integrated into” AI Mode responses as ...

Google announced today that Gemini, its family of multimodal large language models, now powers the conversational experience within the Google Ads platform. With this new update, it will be easier for ...

Avoid common pitfalls of automated ad copy in Google Ads. Here’s how to keep your ad copy clear, accurate, and on-brand. While these tools can speed up the process of launching campaigns, they often ...

Tons of Google Ads advertisers are noticing a new button available in the Google Ads advertiser interface named "internal tools." There is a lock icon for the internal tools button and when you click ...

You can now navigate Google Ads scripts more easily with streamlined guides, a central reference tab, and consolidated sample code.