Make no mistake, either Agentforce is Salesforce's future or its future looks pretty bleak. For now, most CRM investors are ecstatic about the product's possibilities. Ditto for its just-announced ...

He’s right. There will be more “verticalization.” Getting an industry-specific application will be the right decision for many businesses in the next few years. But it will be a wrong decision for ...

Everyone knows that technology will remain a growing part of the insurance sales business. The pandemic only speeded up the tech revolution. So why are advisors seemingly failing so bad at the basics?

Most organizations regard customer relationship management as something that starts once the customer is, in fact, a customer: someone with whom the company plans to create a long-lasting connection.