Let's find out exactly what is it! The golden ratio. Some say it’s the most mythical number in the universe. Others say it underlies everything from nature’s patterns to beauty in art and design. But, ...

Through my research collaboration with design scholar Ron Eglash, author of “ African Fractals ,” I discovered that the design style that undergirds much of the graphic design profession today – the ...

The Fibonacci Series, a set of numbers that increases rapidly, began as a medieval math joke about how fast rabbits breed. But it’s became a source of insight into art, architecture, nature, and ...

The Golden Ratio, a hallmark of Swiss design and the foundation of everything from Helvetica to Le Corbusier’s meticulous architecture, may have been imported from Africa. Design remains a largely ...

The golden ratio is obtained by looking for a particular rectangle. Let us imagine a rectangle of length b and width a. Inside this rectangle, we draw a square (an x a). We are left with a rectangle ...

Architect Eric Epstein reflects on the golden ratio, a principle that links design, art, music and nature, and continues to ...

Pine cones. Stock-market quotations. Sunflowers. Classical architecture. Reproduction of bees. Roman poetry. What do they have in common? In one way or another, these and many more creations of nature ...

Can mathematics sell blue jeans? One company is hoping so. The company says that the ratio was used to design details such as the curve of the front pocket, the proportions of the rear pocket, and the ...

Our eyes are attracted to beautiful things, and designers exploit this fact to make us want their products. And what we find attractive can very often be described through a simple proportion—the ...

If a tree falls in a forest and nobody is there to hear it, does it make a sound?—Philosopher Clare Carlisle on Reality and Perception ...