“People like to talk about us but not talk to us or build with us,” said Ziad Ahmed, the Zoomer head of UTA Marketing’s Next ...

As Nike targets a new generation with a revised slogan, "Why Do It?," NPR's Ailsa Chang talks to consumer trends expert Casey Lewis about what brands get right and wrong about Gen Z.

In this video, we explore the differences between Generation Alpha and Generation Z, highlighting their unique characteristics and trends. We also discuss the concept of "brainrot content" and reflect ...

Younger workers deserve to be measured not by what they say they value at the outset but by how they grow into responsibility ...

Entry-level job openings have declined by 29% since January 2024. Read what sectors Gen Z should focus on and how employers ...

Her philosophy is supported by various research. One 2025 Gen Z and Millennial Survey from Deloitte said that Gen Zers believe a manager’s key role is to provide guidance and support, inspire and ...

For years, headlines have warned of robots taking jobs, automation erasing careers, and artificial intelligence creating an uncertain future for younger generations. But if you ask Generation Z ...

Gen Z has turned last-minute travel into an art. Learn some of their tips and tricks, and how and when to best use them.