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Valve Bans Titles With Obligatory In-Game Ads From Steam

Valve has quietly updated its Steam guidelines to prohibit games that contain obligatory in-game ads. Going forward, games that require players to watch or engage with marketing material are out, as ...
Business Wire

Duracell’s First-Ever Big Game Ad Reveals How It’s Built Different

CHICAGO--(BUSINESS WIRE)--Duracell, one of the world’s leading battery manufacturers, unveiled its first-ever creative ad spot during the big game on Sunday. The brand shocked viewers when seven-time ...
MMORPG

Steam Bans Forced In-Game Ads and Ad-Watching Incentives In New Policy

Steam has quietly slipped in another consumer-friendly policy to ensure games aren’t abusing player trust. The game platform’s latest update comes in a Steamworks documentation change that explicitly ...
adexchanger

Roblox Courts Programmatic Demand From Google With Rewarded Video And In-Game Ads

Roblox is making major additions to its still-nascent ad offering. At the IAB PlayFronts in New York City on Tuesday, the online gaming platform announced new integrations with Google that will make ...
GameSpot

Black Ops 6 New In-Game Ads Really Want You To Buy Its Battle Pass And Bundles

GameSpot may get a commission from retail offers. Call of Duty: Black Ops 6 Season 4 is now live, and fans have quickly noticed new in-game advertisements pushing players to buy its premium battle ...