On the stage at The Drum Live this week, a panel of experts on marketing humor broke down the (serious!) commercial case for funny work.

Humor doesn’t just sell—it sells well, and that’s no joke. There are any number of stats to validate it. Research from Oracle indicates that 90% of consumers are more likely to recall a product or ...

Being funny without being offensive is of paramount importance. This is particularly true for women, as a robust literature ...

It’s time to stop taking advertising so seriously. Let’s put the laughs—and the growth—back into marketing. The Fast Company Executive Board is a private, fee-based network of influential leaders, ...

Cracking jokes in the office might seem like a shortcut to likability or leadership. But new research shows that humor at work is a gamble, and the costs of a flop are often greater than the rewards ...

(Reuters) - An unprecedented number of star-studded commercials will battle for attention during Sunday's Super Bowl airing on Fox, as brands focus on getting laughs in a tough economy. Celebrities ...

This week, we’re all talking about Super Bowl commercials, especially the funny ones. Marketers leaned heavily on humor this year, from Lindsay Lohan visiting the gym to grabbing the last potato chip.

Did you hear the one about a funny ad winning at Cannes? Neither did we. In fact, during last week’s virtual Cannes Lions festival, only one obviously humorous ad took home a key prize. This was the ...

Advertisers bet big that viewers were turning to the Super Bowl for a comforting escape, and delivered a series of advertisements that relied on familiar celebrity faces, light humor and plenty of ...

I’ll be glad when the Medicare open enrollment period ends on Dec. 10, bringing a merciful pause to the flood of ageist television ads that saturate the airways each year at this time. The worst are ...