A couple of years ago, I saw an essay by Elijah Meeks, former Data Visualization Society executive director, about how “We Live in a World of Funnels.” It started out like this: “You think you’re ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. The traditional marketing and sales funnel has long been accepted as the optimal method for ...

Many of us entrepreneurs came up learning to focus our time on the traditional sales funnel. It was “buy or goodbye” as we converted hot leads and prospects into customers. We ignored past customers ...