Speaking about this breakthrough release, incoming Fender CEO and current President of Fender APAC, Edward ‘Bud’ Cole, says, ...

When the first Fender Acoustasonic launched in 2019, it ushered in a new era – not only for the legacy brand, but for the ...

Fifty years ago in March 2025, the Japanese company Sanrio introduced Hello Kitty to the world. Designed by Yuko Shimizu, the familiar anthropomorphised cat character has transcended cult status and ...

Godzilla is in the building. And the building is Fender Flagship Tokyo, the US brand’s temple to the guitar that opened in 2023 in the heart of Harajuku, and is on track to welcome its millionth ...

You probably know Fender as a legendary guitar brand, ubiquitous for its Stratocasters, Telecasters and Jazzmasters, as well ...

So you want to play like rock god Jimi Hendrix? Fender combines guitar history and present-day playability in a Hendrix Stratocaster that's both a contemporary instrument and a child of the '60s.

One my highlights of CES 2026 was hearing Fender Audio's Bluetooth speakers in person – not because they're wildly innovative ...

The Fender Stratocaster is ubiquitous in the rock guitar world for a reason. The Strat has been an American icon since the 1950s, and it's the instrument of choice for countless rock n' roll pioneers ...

More than six decades after its introduction, the Fender Stratocaster is still one of rock 'n' roll’s most iconic electric guitars. Here’s everything you need to know about the beloved Strat. By 1952, ...

A Fender Stratocaster used extensively by Pink Floyd guitarist David Gilmour just set a record as the most expensive guitar to ever sell at auction. It was part of a larger Christie’s auction of the ...

Fender has rung in the changes for the New Year, announcing that CEO Andy Mooney is to step down after a decade with the ...