Sponsored message ads are a great tool for remarketing. Sending a message that feels personal to the potential customer will re-engage them to your brand. Take Advantage of the Shift New ...

Facebook Lead Ads solve two specific problems for advertisers: Conversions from mobile devices tend to be low. Most users don’t use Facebook to shop for products.

Facebook’s warnings about Apple will likely serve as a bellwether for much of the tech industry—with many tech companies relying on user data to sell ads. Facebook has been more vocal about ...

“Facebook is a closed environment, so it’s harder for brands to spot brand safety problems because they can’t see all of the slots where Facebook fits their advertising in,” said John Snyder, CEO of ...

While there’s no agreed-upon definition of issue advertising, Facebook, Google, and Twitter all added issue ads to their policies after learning of attempts by the Russian Internet Research ...

Additionally, issue ads will be labeled on the site as Political ads and will display information about the ad's sponsor. Facebook began testing the authorization process this week, and the labels ...

Marketers think Facebook is an important advertising platform, but they also doubt the effectiveness of their efforts on the world’s largest social network, according to a new survey of 3,000 ...

In the four weeks after seeing an ad on Facebook from a major offline US-based retailer, fans and their friends bought 56 percent more frequently online from this retailer.