Additionally, issue ads will be labeled on the site as Political ads and will display information about the ad's sponsor. Facebook began testing the authorization process this week, and the labels ...

“Facebook is a closed environment, so it’s harder for brands to spot brand safety problems because they can’t see all of the slots where Facebook fits their advertising in,” said John Snyder, CEO of ...

Fidesz, which has consistently outspent its political rivals in the digital arena, may soon see its competitive edge erode as ...

Sponsored message ads are a great tool for remarketing. Sending a message that feels personal to the potential customer will re-engage them to your brand. Take Advantage of the Shift New ...

For example, ads that highlighted issues — broadly, any issue-focused messaging — were more effective than other ads in 2018.

Marketers think Facebook is an important advertising platform, but they also doubt the effectiveness of their efforts on the world’s largest social network, according to a new survey of 3,000 ...

While there’s no agreed-upon definition of issue advertising, Facebook, Google, and Twitter all added issue ads to their policies after learning of attempts by the Russian Internet Research ...

Facebook Lead Ads solve two specific problems for advertisers: Conversions from mobile devices tend to be low. Most users don’t use Facebook to shop for products.

In 2012, Facebook partnered with Datalogix, a firm that measures the shopping habits of 100 million U.S. families, to see if people who went on Facebook and saw ads for, say, Hot Pockets, were ...

Facebook CEO Mark Zuckerberg, ahead of his first-ever testimony before Congress next week, announced new disclosure measures Friday for all issue and other politically-oriented ads, a move the ...