If there's one Christmas advert guaranteed to get everyone talking it's John Lewis. The famous department store has seen its festive ad campaigns become just as famous thanks to the use of lovable ...

Hilarious and ridiculous reactions have inevitably started rolling in on social media after John Lewis debuted their annual Christmas advert on Thursday morning. This year’s ad centres around a young ...

When did John Lewis’s Christmas advert start to feel like a festive tradition? Maybe it was in 2010, when Ellie Goulding covered Elton John’s “Your Song” and her voice was in everyone’s heads until ...

The annual John Lewis Christmas advert – now a highly anticipated staple of the festive season – this year stars space-traveller Skye and her friend Nathan, who introduces her to the traditional mince ...

For many, the release of the highly-anticipated John Lewis Christmas advert marks the official beginning of the festive season. This hotly anticipated moment has become a festive touchpoint, ...

John Lewis’ new Christmas ad is firmly in their tradition of heart-warming storytelling, and the decision to put stores front-and-centre has made for their most effective and recognisable ad this ...

John Lewis has Excitable Edgar, Aldi has Kevin the Carrot and over at Iceland, it’s not just the prawn rings that are Frozen, with Olaf taking centre stage. Core characters – or retailer mascots, if ...

For many, a new set of festive adverts is a sign that Christmas is on its way. But whether it's Kevin the Carrot or excitable Edgar the dragon, these popular creations are usually promoting big ...