Differentiation in marketing means creating specialized products that gain competitive advantage with a particular segment of the market. Companies can choose from two different strategies: ...

When businesses give autonomy and power to each of their divisions and departments, the result is differentiation, in which each section develops its own cultures and methods. When a company brings ...

We consider a firm that designs a vertically differentiated product line for a population of customers with heterogeneous quality sensitivities. The firm faces an uncertainty about the cost of quality ...

Vol. 31, No. 1/2, Symposium on Spatial Competition and the Theory of Differentiated Markets (Sep. - Dec., 1982), pp. 27-39 (13 pages) This paper addresses a controversy initiated by Demsetz concerning ...