Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Ask someone about their brand, and they’ll likely point to a logo. Maybe it has a sleek font ...

A company’s brand can make or break it. Branding determines how your business is perceived by consumers; if it is compelling and reaches the right target audiences, it can boost awareness and drive ...

Newsjacking is a popular marketing strategy. Find out how to newsjack a story properly and learn from 5 brands that did it right. It’s estimated that the average social media user spends roughly two ...

Brands are increasingly using data to forecast the performance of influencer marketing campaigns. Many brands focus on the performance metrics, such as views and likes, of past campaigns. Media kits ...