Having a clearly defined strategic roadmap is the foundation to brand management success. Brands are defined by customer experiences. But delivering a positive brand experience over time, and across ...

Newsjacking is a popular marketing strategy. Find out how to newsjack a story properly and learn from 5 brands that did it right. It’s estimated that the average social media user spends roughly two ...

What makes the best use cases for AI so effective is not the technology itself, but the way it enhances creativity and ...

A company’s brand can make or break it. Branding determines how your business is perceived by consumers; if it is compelling and reaches the right target audiences, it can boost awareness and drive ...

Healthcare edition” report deep dives both into what matters most to healthcare consumers as well as who is doing it best. The report ranks the most human healthcare brands by measuring how well they ...

eWeek content and product recommendations are editorially independent. We may make money when you click on links to our partners. Learn More Building an AI marketing strategy can help your business ...

Content-led marketing and product-led content are two terms you may have heard in marketing circles. What do they mean and how do they differ? In this article, you’ll learn what each one means, how to ...

Despite the prominence of social media (SM) in global branding, no prior studies have evaluated an international brand's strategy of establishing market-based relational ties with SM users in local ...